CLASS XII
Semester III
Principles and Functions of Management
Semester IV
Business Finance and Marketing
Semester III
Principles and Functions of Management
Unit I:Nature and Significance of Management
- Management – concept, objectives, importance.
- Nature of management; Management as Science, Art, Profession.
- Levels of management – top, middle supervisory (First level).
- Management functions – planning, organising, staffing, directing and controlling.
- Coordination – nature and importance.
Unit II: Principles of Management
- Principles of Management – meaning, nature and significance.
- Fayol’s principles of management.
- Taylor’s Scientific Management – Principles and Techniques.
Unit III: Business Environment
- Business Environment – meaning and importance.
- Dimensions of Business Environment – Economic, Social, Technological, Political and Legal.
- Economic Environment in India; Impact of Government policy changes on business and industry, with special reference to adoption of the policies of liberalization privatization and globalisation.
Unit IV: Planning
- Meaning, features, importance, limitations.
- Planning process.
- Types of Plans – Objectives, Strategy, Policy, Procedure, Method, Rule, Budget, Programme.
Unit V: Organising
- Meaning and importance.
- Steps in the process of organising.
- Structure of organization – functional, and divisional.
- Formal and informal organisation.
- Delegation: meaning elements and importance.
- Decentralization: meaning and importance.
- Difference between delegation and decentralisation.
Unit VI: Staffing
- Meaning, need and importance of staffing.
- Staffing as a part of Human Resources Management.
- Steps in staffing process.
- Recruitment – meaning and sources.
- Selection – meaning and process.
- Training and Development – meaning, need, methods – on the job and off the job methods of training.
Unit VII: Directing
- Meaning, importance and principles.
- Elements of Direction:
– Supervision – meaning and importance
– Motivation – meaning and importance, Maslow’s hierarchy of needs; Financial and nonfinancial incentives.
– Leadership – meaning, importance; qualities of a good leader.
– Communication – meaning and importance, formal and informal communication; barriers to effective communication.
Unit VIII: Controlling
- Meaning and importance.
- Relationship between planning and controlling.
- Steps in the process of control.
- Techniques of controlling.
Semester IV
Business Finance and MarketingÂ
Unit IX: Business Finance
- Business finance – meaning, role, objectives of financial management.
- Financial planning – meaning and importance.
- Capital Structure – meaning and factors.
- Fixed and Working Capital – meaning and factors affecting their requirements.
Unit X: Financial Markets
- Concept of Financial Market: Money Market – nature instruments;
- Capital market: nature and types – primary and secondary market.
- Distinction between capital market and money market.
- Stock Exchange – meaning, functions, NSEI, OCTEI, Trading Procedure.
- Securities and Exchange Board of India (SEBI) – Objectives, Functions.
Unit XI: Marketing
- Marketing – meaning, functions, role.
- Distinction between marketing and selling.
- Marketing mix – concept and elements:
– Product – nature, classification, branding, labeling and packaging
– Physical distribution: meaning, role; Channels of distribution,
– meaning, types, factors, determining choice of channels.
– Promotion – meaning and role, promotion mix, Role of Advertising and personal selling; objections to Advertising. – Price: factors influencing pricing.
Unit XII: Consumer Protection
- Importance of consumer protection.
- Consumer rights.
- Consumer responsibilities.
- Ways and means of consumer protection – Consumer awareness and legal redressal with special reference to Consumer protection Act.
- Role of consumer organizations and NGOs.
Unit XIII: Entrepreneurship Development
- Concept, Functions and Need.
- Entrepreneurship Characteristics and Competencies.
- Process of Entrepreneurship Development.
- Entrepreneurial Values, Attitudes and Motivation – Meaning and Concept.